The Opportunity:
The objective of this project was to create a visual brand identity utilizing the pair of typefaces Eastonia and Placebo LB. The category of entity being branded was to be determined by the origins of the typefaces.
Both typefaces have their origins in 1920s America— Eastonia is reminiscent of Art Deco and its elegance; Placebo LB draws on the aesthetic of early twentieth-century railroad companies.
Brand Story:
Lexingtone Jazz Club is rooted in the history of Manhattan’s abandoned City Hall Station, closed since 1945. Inspired by the energy of early jazz and the style of the Roaring Twenties, the club brings new life to a forgotten space beneath the city.
The name “Lexingtone” pays tribute to the IRT Lexington Avenue Line, once the station’s home. Our mission is simple: Within the historic walls of the once-abandoned New York City Hall subway station, Lexingtone Jazz Club is a musical speakeasy dedicated to reuniting the now fragmented jazz community in the city. Through our soul-stirring concerts and electrifying improv jam sessions, we reminisce on early jazz, foster unity, and celebrate history in the heart of the city.
Project Type:
Typeface Collaboration + Brand Identity
Deliverables:
Branding Design, Touchpoints, Interior Space Consideration, Final PDF Presentation
Collaboration:
Lindsey Blumenfeld
