The Opportunity:
Develop a web-based product line for a gelato company specializing in vegan, non-dairy, high-end, all-natural gelato with unique, quirky flavors.
The goal is to build an unforgettable brand identity, design key customer touchpoints, and craft a distinctive user experience—especially centered around the joyous, at-home unboxing moment.
Brand Story:
Hellato was born from a passion for Italian gelato and plant-based eating. This subscription delivers three fresh, unique vegan gelato flavors each month, frozen and ready to enjoy. It's a carefully crafted art, an exact science, a new family tradition, and a vehicle for environmental change. It's a hell of a lot, and it’s delicious.
Project Type:
Brand Design
Deliverables:
Brand identity, wordmarks, logos, color palette, typography, package design, user experience (unboxing), website design, and social media elements.
Project Timeline:
Oct - Nov, 2024
